GDPR (Data Protection Act 2018) - How to ensure your business is compliant but can still do effective marketing
The seminar will cover the following items:
The General Data Protection Regulation (GDPR) which is now part of the new Data Protection Act 2018 is having wide ramifications for all firms within the insurance sector and society as a whole. This presentation is a plain English look at how to be GDPR compliant. It is delivered very much from an insurance sector perspective, with appropriate relevant insurance examples being provided.
The ICO have come out all guns blazing with eye watering fines for BA and Marriott totalling nearly £300m! How compliant is your business? Find out what the ICO have been doing and what they are now saying about the GDPR.
The GDPR has two risks, one is being non-compliant and facing eye watering fines, the other is over restricting your marketing practices and suffocating your business. Many companies have unnecessarily restricted their business activities due to wrong interpretation of the GDPR - this presentation provides examples of how to be compliant but still successfully contact customers.
This presentation is appropriate for all members. Underwriters, Claims staff, IFA's. Loss Adjusters and anyone else who holds client data.
Learning Objectives
At the end of this event, delegates will be able to:
- Understand the background to GDPR.
- Understand how the ICO and other EU regulators have been interpreting the GDPR since its launch last year
- Explain what the impact is on customers and firms and the risks associated with the GDPR.
- Understand how to successfully contact customers whilst still keeping within GDPR requirements
